Viral marketing and viral advertising, refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
The term “viral marketing” has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
This viral advertisment is advertising Herbal Essences Shampoo. It first shows a lady with her hair gelled up in spikes which are stiff and hard to move. She finds out that her mother is coming home and hurrys to the shower, where we see how Herbal Essences is easily washing out the gel. We then see her walking downstairs to greet her mother looking completley different. This advert is telling us that Herbal Essences will get put anything and can transform you into a completley different woman.
This viral advertisment is showing us how Dove edits the people that are modeling on their adverts, to make them look more attractive, so that people buy their products. This advert shows us how it is done and what dramatic steps they take. For example on Photoshop, making her neck longer and her eyes bigger. This viral ad is asking people to join ‘Real Beauty Workshops for Girls’ and also points out that it is for advertisements like the Dove billboard that peoples image of beauty is ‘distorted’.
This viral advert is advertising Facebook. It is trying to make buisness people use it more by saying that their buisness will benifit from having Facebook and stating 10 reasons why. It is trying to make people get drawn to the idea of having more people visiting your website, bulidind their mailing lists, having more people buying their products, having a way of announcing promotions which will draw customers, to have a place where customers can feedback and can communicate with customers more easily. This advert is making out that with Facebook their buisness will take off and be much more successful.
This viral advertisement is advertising Snickers bars. It is showing the that the man playing football is not really hurt and it doing it to try and get the other team punished. When the army tank comes in he quickly stands up and runs away, showing that he is not really hurt. The adverts logo is ‘Get Some Nuts’ which is symbolising two things, the Snickers bar which contains nut, and also for the man to ‘man up’. Personally in this viral advert, the play on words stand out to me, where they have two meanings, also how the brand is advertising ‘Snickers’, but also slating footballers.
This viral advert, is not one that is shown on televison, it is a video that someone has made and put on you tube. However, it is advertising the LG Crystal phone. First in the advert is shows the phone with the clear slide out part, and how it is buttons and you can type on it even when there is no sign of wires. It then shows what else you can do with the phone. The man has a cigarette and wants to light it, so he holds the clear part up to the sun and his cigarette ‘lights’. Although we know this is not real, it shows how the possibilities are endless with what you can do with the phone, and how it amazes people.
This viral adverts is showing what a football player does, by having a camera attached to him for several days. In the advert we see him playing football matches, training and also going out. In each of these circumstances he is always better off. Then at the end of the advert it says ‘Take it to the next level’ saying that Nike will make you perform better and will help you to take it to the next level.
This viral advert is advertising Sprite. It is showing us that if you can use it for sports like skateboarding and surfing then you can use it for anything. It also says ‘Refresh Yourself On The Move’. So whether you are doing sports like these or just need a drink have Sprite.
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