Jes Smith's Blog

On average 3,000 people are killed or seriously injured each yearin drink driving collisions.

Nearly one in six of all deaths on the road involve drivers who are over the legal alcohol limit.

Drinking and driving occurs across a wide range of age groups but particularly among men aged 17 – 29 in both casualties and positive breath tests following a collision. The Government’s most recent campaigns aim to target this group.

The latest provisional figures from 2004, show that some 590 people were killed in crashes in which the driver was over the legal alcohol limit, 2,350 were seriosly injured, 14,050 were slightly injured.

More than half a million breath tests are carried out each year, and on average 100,000 people are found to be positive.
I think that some of these statistics are shocking and i will include some of them in my final pieces as they will hopefully shock some people into realising the facts of drink driving and the affects it causes to the public and the family which have family that have been injured or killed in drink driving collisions.

For my exam, i have chosen the question ‘Driving’, which is a very open topic. Which will give me room to look at different topics within driving, and choose one which i think will work the best. I have decided to go down the route of drink driving, as i think this topic is a huge problem which needs to be tackled. I intend to make people aware of the damage drink driving can cause, and the sentences they will recieve if caught.

For my final designs i have chosen to produce a poster and a leaflet to advertise for my uncoming fashion shop Haute Couture. I have used a vintage wallpaper that i have selected from a website called lost and found. I chose this wallpaper as it fits in with my theme of vintage, and it also is not too bright so emphasis is not being taken away from the information on the poster and leaflet. As i found it hard to take images in the 1950’s style. I looked into drawings, and drew a dress which resembles the 1950’s. Therefore i am including this as the main focus point on both my poster and my leaflet. As i wanted to keep the colour scheme similar. I have filled the dress i drew and scanned in, in black. I have then done the text in black to that it all ties in. I also think that the black contrasts well with the pale purple colour of the background wall paper. I wanted to include a promotion in my leaflet, as i found that this would draw customers to a new clothe shop which is opening. Therefore i have made a ‘Cut out’ voucher at the bottom of my leaflet with terms and conditions.